Irene Horsemanship
logo design & graphic charter for Irene Horsemanship,
professional horse trainer based in the Netherlands
VISION
help people develop a deeper
connection with their horses
MISSION
offer a wide range of lessons based on the principles of Parelli Natural Horsemanship and Centered Riding® in order to help humans and horses solve problems, have fun together and grow a stronger partnership
the growth of a branch adds a touch of nature and can be seen
as a metaphor for connection, growth and direction
LOGO VARIATIONS
MAIN LOGO
the design melds a human and horse in a circular form, creating a symbiotic bubble that evokes a feeling of infinite unity
togetherness, trust and
partnership are in the
center of the logo
the head of the
horse looks towards
the future
MAIN COLOR
SECONDARY COLORS
Nunito Sans
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